So, you’re ready to start a Facebook page for your product. Or, you’re ready to really get serious about posting on Twitter. Maybe, you’re trying to gain a following for your company on LinkedIn? But, where do you even start? What do you post? What kind of content do you need? Well, here’s the trick content marketers don’t tell you, just follow the Social Media Rule of Thirds.
The rule of thirds is a simple one, it simply states that 1/3 of what you post on social media should be promotion for your website, 1/3 should be conversation with your audience or prospective audience, and 1/3 should be sharing thought leadership within the community.
This rule has been proven to work time and time again as a way to increase following and build communities on social media sites.
So, let’s break down the three parts of the Social Media Rule of Thirds:
Promotion is basically advertisement. This is your opportunity to talk about your product, tell your audience about your products cool features and talk about the price. This is your chance to say “buy my product because…”. This portion of the rule of thirds is probably the third that you imagined would be the most important. After all, you are trying to sell your product. While this is an important third, it is not any more important than the other two parts.
Conversation is the “social” aspect of social media. In order to avoid being written off as purely an advertiser, no better than email spam, you must communicate with your audience and build your credibility. Answer their questions. Participate in conversations. Like their comments. One benefit of using Social Media to advertise is the ability to engage directly with customers. This is also a great way to draw customers to your page. Talking to prospective customers about your industry and product helps build the connection between your product and the customer.
Sharing is the last third of the Social Media Rule of Thirds. This is your chance to let others doing the talking for you. Is there an industry leader you can retweet from? Share it! Did a newspaper do an article about how cool your product is? Share it! Did someone say really cool quote? Turn it into a graphic and share it! Sharing thought provoking, relevant information to your audience will make your social media accounts interesting, reliable and indispensable resources for information.
Basing your content off of the Social Media Rule of Thirds is an easy and effective way to promote your product, while building your credibility and ensuring that your content is thought provoking and relevant.
I am a Digital Marketing student, graduating from ASU in 2018. My experience is in website development and marketing, social media and higher education. I'd be happy to talk to you about or answer any questions about marketing, especially through online platforms.